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Jaron and the Long Road to Love w/ Joe Firstmen

Presented by 3rd and Lindsley Bar and Grill at 3rd and Lindsley Bar and Grill

November 8, 2011

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Jaron Lowenstein, of Jaron and the Long Road to Love, first emerged onto the music scene in the late 90s as one half of Evan and Jaron. Together, the identical twin brothers enjoyed a run of successful singles including the multi-platinum selling song, "Crazy For This Girl." The duo also had their songs featured in movies such as Runaway Bride ("From My Head to My Heart") and Serendipity ("The Dis...tance"). After a longer than planned hiatus from music, Jaron began the groundwork for his debut solo album with a single mission in mind. "I came back to music in March of 2009, because the country was in such a sad place and I felt a calling to help others out of their funk with my music and character."

Jaron made a conscious decision to include his fans on his musical journey from the get go. When he wanted feedback on his songs, he brought them straight to his fans "because I wanted to go directly to my audience. I wanted to be fan-led." He continues, "You can remove all guessing by allowing your fans to tell you with their actions exactly what they want. The old model is the guessing business. I'm in the knowing business, because I work directly for my fans. The choice was a no-brainer." In return, fans showered him with overwhelming support, which is literally what helped Jaron earn a hit with his debut single, "Pray For You." It was their ceaseless efforts in inundating stations with requests for the song that garnered the attention of program directors across the country. Knowing this, Jaron never fails to recognize his fans – whom he calls FRANS (part friend, part fan) – for breaking him back onto radio. Comprised with a series of wishful thinking scenarios, "Pray For You" is a sarcasm-infused ode to exes that contains just enough punch without ever truly getting nasty. "I have written plenty of funny songs, but I think my strength as a writer is truth, and truth is what makes 'Pray For You' funny."

So perhaps it is not a surprise that the Long Road to Love is also the common thread throughout his debut solo album. Getting Dressed in the Dark includes seven solo writes and three co-writes – including "Pray For You" – co-written with friend and fellow songwriter/musician, Joel Brentlinger. Jaron admits, "I'm not a big co-writer because of the subject matter I'm currently writing about. It's hard for me to ask someone for help when describing something I experienced." His personal experiences and observations on the many layers of love form the foundation of Getting Dressed in the Dark, which was released in digital and physical CD formats on June 22, 2010. Each song on the album plays out like a separate entry in Jaron's deeply personal diary over the course of one romance that eventually dissolved. "The songs on the CD are my experiences. They are all a piece of the pie that captures my personal account of a relationship," he shares. "I lived every song on the record. Some days are funny, some are hopeful, some are sad, some are heartbreaking, and some are beautiful."
 

Also performing: Joe Firstmen