BOOKS & POETRY

• Official Website
• Add to My Favorites

Richard Courtney and George Cassidy sign Come Together: The Business Wisdom of the Beatles

Presented by Belle Meade Plantation at Belle Meade Plantation

April 14, 2011

Add Review/Comment
Comment on Facebook

Can business people learn from non-traditional entrepreneurs like The Beatles? Does the marketing empire that they built and that continues to bear fruit 50 years later (itunes) provide fascinating business insights?

Yes, according to a new book Come Together: The Business Wisdom of the Beatles just released this week by Turner Publishing and getting rave reviews by the likes of New York Times, Forbes, Fast Company and Wall Street Journal.com.

Nashvillians Richard Courtney and George Cassidy wrote the book, viewing the historic rock band as the ultimate business case study – chronicling the calculated and often brilliant effort that turned four teenage greasers from Liverpool, England into a multi-billion dollar franchise with multigenerational appeal. Each aspect of the Beatles journey is paralleled with elements and ideas intrinsic to any business venture, providing readers with a one-of-a-kind framework for a similar path to success. Covering everything from group dynamic to taxes, revenue streams and beyond, each of the book’s 100 short, yet insightful chapters offers useful business lessons in conjunction with the intriguing history of the Fab Four.

• At-a-
  Glance

  • Venue Info

    Belle Meade Plantation

    5025 Harding Pike
    Nashville, TN 37205

    Full map and directions

  • Admission Info

    Tickets:

    Free Admission

  • Dates & Times

    Dates:
    April 14, 2011

    Times:
    

    Thursday 3:00pm-5:00pm

  • Accessibility Info

    Currently, no accessibility information is available for this event.

  • Video & Image Gallery

    Currently, additional images/videos have not been submitted for this event.

  • Member Reviews

    Add review/comment

    There are currently no reviews/comments for this event. Be the first to add a review/comment, and let folks know what you think!

• Media
  Gallery

  • All Media Gallery

    Currently, additional images/videos have not been submitted for this event.

• Member
  Reviews

  • Member Reviews

    Add review/comment

    There are currently no reviews/comments for this event. Be the first to add a review/comment, and let folks know what you think!

• Media
  Reviews

  • Media Reviews

    There are currently no media reviews for this event.