BOOKS & POETRY

Can business people learn from non-traditional entrepreneurs like The Beatles? Does the marketing empire that they built and that continues to bear fruit 50 years later (itunes) provide fascinating business insights?

Yes, according to a new book Come Together: The Business Wisdom of the Beatles just released this week by Turner Publishing and getting rave reviews by the likes of New York Times, Forbes, Fast Company and Wall Street Journal.com.

Nashvillians Richard Courtney and George Cassidy wrote the book, viewing the historic rock band as the ultimate business case study – chronicling the calculated and often brilliant effort that turned four teenage greasers from Liverpool, England into a multi-billion dollar franchise with multigenerational appeal. Each aspect of the Beatles journey is paralleled with elements and ideas intrinsic to any business venture, providing readers with a one-of-a-kind framework for a similar path to success. Covering everything from group dynamic to taxes, revenue streams and beyond, each of the book’s 100 short, yet insightful chapters offers useful business lessons in conjunction with the intriguing history of the Fab Four.