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Publicizing Your Dream PR Workshop

Presented by Whiting Publicity & Promotions at Scarritt-Bennett Center

July 23, 2011

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Artists and professionals of all kinds can learn the nuts and bolts of the public relations process by attending the "Publicizing Your Dream" workshop at Gallery F at Scarritt-Bennett Center. The communication workshop, which will be led by publicist, educator and composer Chuck Whiting.  Attendees will learn all aspects of publicity, including the tools reporters and editors use; developing news hooks; writing, editing and distributing press releases; adapting press releases for the Internet; and preparing for a news media interview. Whiting, a former newspaper reporter, will walk attendees through the publicity process step by step with feedback and professional critiques. PR case studies will feature insights from professionals in business, literature, music, the news media and visual art. The day will end with an artist-sharing event called "Arts on the Row". Participating in PR case studies will be author/speaker/educator Debbie Watts ("Word Woman"), film composer/music producer Greg Sims, and artist/instructor Gail McDaniel. "Arts on the Row" will feature presentations by professional artists such as Laura Powers (visual art/music), The Saucy Sisters (culinary arts/literature), Kimberly Maiers Shaw (music industry/songwriting), and Dan Wunsch (news media/music). The Nashville Scene and Luna Chica Records International will host special tours on July 22 (Friday).

Tuition for all sessions of the "Publicizing Your Dream" workshop is $95 (for registration by July 18) and $120 (for registration from July 19-22). Artists can attend individual two-hour sessions for $30 each. Participation in "Arts on the Row" is included with registration. Complimentary tours of The Nashville Scene and Luna Chica Records are limited to the first 10 people who register. Employees of non-profit organizations are eligible to receive a 10 percent discount. Advance registration is required.

Bio Sketch: A former newspaper reporter, Chuck Whiting has served the arts, entertainment, hospitality and tourism industries for more than 25 years. He started his career as a reporter for The Birmingham (Ala.) News and The Mobile (Ala.) Press Register. For more than seven years, he served as the PR representative for the Gaylord Opryland Hotel. His PR firm currently represents clients such as visual artist/instructor Gail McDaniel, former Harlem Globetrotter "Jumpin' Johnny" Kline, National Vocabulary Championship Coach of the Year Debbie Watts ("Word Woman"), recording artist-songwriter Joyce Rouse ("Earth Mama"), film composer/music producer Greg Sims, award-winning visual artist Charlotte Terrell, two-time Grammy winner Dennis Scott and The WannaBeatles, author/musician Eric Normand, and speakers/food and beverage educators The Saucy Sisters (Barbara Nowak and Beverly Wichman). Whiting also teaches journalism and public speaking courses as an adjunct professor for Middle Tennessee State University and Volunteer State Community College. He is the co-author and co-songwriter of the children's book and CD, "The Littlest Star: a musical story"; editor of the arts newsletter Music City Arts Update; and founder/emcee of the monthly songwriters show, "Tunesmithing Off Music Row".