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Harvard Buisness School Professer Stephen Greyser to speak in Lipscomb MediaMasters Speaker Series

Presented by Lipscomb University at Lipscomb University - Shamblin Theatre

October 5, 2011

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Stephen Greyser, Harvard Buisness School Professer and award winning authour of Corporate Brand Reputation and Brand Crisis Management, will be the next guest in the MediaMasters Speakers Series, sponsored by the Lipscomb University Department of Communication and Journalism in the College of Arts and Sciences.

This speaker series honors communications professionals whose body of work stands as a model and inspiration for the next generation. Lectures include question-and-answer sessions and are free and open to the public.

Each MediaMasters speaker spends a day on the Lipscomb campus meeting with students and faculty in addition to speaking at a community event.

Greyser is a graduate of Harvard College and Harvard Business School, he has been active in research and teaching at HBS since 1958. He was also an editor at the Harvard Business Review and later its Editorial Board Secretary and Board Chairman. He is an award winning authour and has written sixteen books as well as numerous journal articles and over 300 published HBS case studies. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, Harvard Business School, where he specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.

He is a frequent speaker, television panelist and commentator on advertising, consumer marketing, sports management, crisis communications and consumer issues both in the U.S. and abroad. His views on the meaning of the Olympics for China were seen by millions in China on CCTV after the 2008 Olympics Opening Ceremonies.