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Middle Tennessee's Guide to Arts & Entertainment EventsSunday May 27, 2012Nashville Area Weather

    CLASSES & WORKSHOPS

    Diversity in Marketing and Advertising

    Diversity in Marketing and Advertising

    Presented by American Advertising Federation - Nashville Chapter at Maggiano's Little Italy

    October 20, 2011

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    Join us for a celebration and discussion of diversity at our October meeting. Come hear why major companies like MTV and Bridgestone are investing advertising dollars in diversity and what return they are getting on their investment.

    Logo, part of the MTV Network, is the first cable network for the GLBT audience. Mark McIntire, the Senior Vice President of Integrated Marketing. He will discuss the ways that Logo works with ...advertisers on their custom creative that targets the GLBT audience, but he could also share stories of consulting with advertisers on their mainstream creative so as not to alienate the GLBT audience.

    Bridgestone has been a national leader in diversity. They have successfully integrated Hispanic, African American and GLBT audiences into their advertising strategy. Michael Fluck, Director, Brand and Retail Marketing and Trent Stoner, Manager, Advertising and Sales Promotion, will share with you stories of the successful (and not-so-successful) attempts to reach out to a diverse audience. They will also discuss why Bridgestone feels it is important to spend money in advertising diversity and how they measure their success.

    This luncheon is presented by AAFN and the Brooks Fund of The Community Foundation of Middle Tennessee.


    • At-a-
      Glance

      • Venue Info

        Maggiano's Little Italy

        3106 West End Avenue
        Nashville, TN 37203

        Full map and directions

      • Admission Info

        Tickets:

        $30 for members of AAF, $40 for guests

        Info Phone: (615) 469-4040

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      • Dates & Times

        Dates:
        October 20, 2011

        Times:

        Thursday 11:00am (Registration & Networking), 11:45am (Lunch), 12:00 noon (Program)

      • Accessibility Info

          Currently, no accessibility information is available for this event.

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