MUSIC

Launched in February 2011 as a branded tour which pairs emerging musicians with fan friendly ticket prices, the Monster Energy Outbreak Tour is the brainchild of leading energy drink brand Monster Energy and music management/production firm, Idol Roc Entertainment. The concept has proved to be a resounding success thus far as the fourth Outbreak installment is set to embark in November, headlined by blossoming UK metalcore act Asking Alexandria. The high energy, forward thinking brand, which caters to fans of multiple music genres, has already brought forth tours and one offs headlined by notable acts such as Big Sean, Wale, Machine Gun Kelly, Mobb Deep, Kendrick Lamar, Of Mice & Men, and Rev Theory -- all within a span of fourteen months.

The line-up secured for the forthcoming Outbreak Tour prompted producer Steve Glazer (Idol Roc Entertainment) to share, "Without question this is the strongest lineup we've assembled for Outbreak to date. Each year we promise to grow our brand and it all starts with delivering the fans an undeniable lineup of artists on the rise paired with an affordable ticket price." With plans to expand beyond the rock and hip hop formats in 2013, the Monster Energy Outbreak Tour is poised to make its mark on a wide array of stateside music fans looking to discover the stars of tomorrow.