Kellie Pickler | A Pinktober Event to Benefit American Cancer Society
October 13, 2012
Event to Benefit American Cancer Society as Part of 13th Annual Breast Cancer Awareness Campaign
Hard Rock Cafe Nashville celebrates TOUGH women this October in honor of the brand’s 13th annual PINKTOBER™ breast cancer awareness campaign on Saturday, October 13, 2012, with Kellie Pickler in concert. The event will benefit American Cancer Society, a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.
Hard Rock’s commitment to breast cancer awareness and research continues throughout October with PINK menu offerings, “PINK Sheets Rooms,” and limited-edition merchandise benefiting a variety of charities including The Breast Cancer Research Foundation®, The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe.
Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations. Eat and drink PINK with Hard Rock’s non-alcoholic PINK drinks and dining on PINK menu offerings. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com.
Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.