A Movement to Give Back while Shopping on Nov. 28
This Small Business Saturday, when people patronize locally-owned businesses in Nashville, a portion of their purchase will go to a good cause. Which cause? That’s up to each business participating in IndieNashGiving.
Always held the Saturday after Thanksgiving (Nov. 28 this year), Small Business Saturday is a retail trend encouraging shoppers to visit independent businesses instead of big-box chain stores. “Small Business Saturday reminds people that dollars spent locally have greater local impact,” says Karen Hayes, who co-owns Parnassus Books with author Ann Patchett. The independent bookstore was brainstorming a way to celebrate the traditionally busy shopping day in a more meaningful way when the idea for IndieNashGiving came up. They immediately got in touch with the Nashville Independent Business Alliance (NIBA) to discuss it. Established earlier this year, NIBA advocates for local independent businesses representing the entertainment, retail, hospitality and service sectors.
NIBA encouraged fellow indie businesses to join the movement and show the world just how far the ripple effect can go when people support local establishments. Business owners were urged to follow their hearts and pick a Nashville-based nonprofit beneficiary that could use a boost.
Which Businesses are Participating? Which nonprofit are they supporting? Great question. I’ve selected a sampling below of a few of the businesses with their chosen nonprofit.
- Ash Blue – The Land Trust for Tennessee
- Dozen Bakery – Room in the Inn
- Halcyon Bike Shop – Oasis Center
- Old Made Good – Nashville Cares
- Parnassus Books – Book ‘Em and Nashville Humane Association
- The Trunk – The Tiny But Mighty Fund, a component fund at The Community Foundation of Middle Tennessee
- Willow Pilates + Core Fitness – Middle Tennessee Golden Retriever Rescue
- WOO Skincare + Cosmetics – The Women’s Fund of The Community Foundation of Middle Tennessee
- Woodland Wine Merchant – Nashville Food Project and Plant the Seed
View the ENTIRE LIST of participating shops, restaurants, and other businesses. Participants will use the hashtags #IndieNashGiving and #SmallBusinessSaturday on social media to promote these efforts. Shop Local and Give Back in 2015!