(Ed. Note. A version of this article originally appeared in The Community Foundation of Middle Tennessee quarterly newsletter, A Good Foundation. View and download the Winter 2017 edition here.)
NowPlayingNashville.com, an initiative of The Community Foundation of Middle Tennessee, does more than connect the community with art, entertainment and community events. It’s also a place where nonprofits and event organizers can promote fundraisers and reach a new generation of philanthropists.
While large-scale, big-ticket charity events still command a prominent place on Nashville’s social calendar and provide essential operating funds for area nonprofits, smaller happenings with lower ticket prices are beginning to attract thousands of people.
NowPlayingNashville.com’s listings are now filled with dozens of benefit beer and wine festivals, 5Ks, walks, fashion shows, food tastings, concerts and parties, many with ticket prices beginning at just $25. The events give younger members of the community a chance to not only have fun, but also learn about and contribute to the important work of Middle Tennessee nonprofits.
Occasionally, NowPlayingNashville.com partners with these organizations, not only to bring more attention to the fundraising events, but as a nonprofit itself, to reach new audiences of its own.
Nashville Public Television’s Big Yellow Bird Bash is one such example. The event, which celebrates its sixth year in 2017 on April 1, was created to reach a new generation of public television supporters — specifically those who grew up with Sesame Street. NowPlayingNashville.com has partnered with NPT on the Big Yellow Bird Bash from its very first year, providing promotional support and operating a “yellow-carpet arrivals” area where guests can have their photos taken.
The event helps younger audiences engage with both organizations, at a modest cost that, collectively, can have a big impact.
Discover your next fun event or find out how to promote your own gathering at NowPlayingNashville.com.
INVEST IN THE ARTS
At NowPlayingNashville.com, a single event listing can provide as much as $500 in free promotion and marketing for a Middle Tennessee nonprofit arts organization. Help us to continue to offer that service to area organizations by making a donation of as little as $10 to NowPlayingNashville.com.
AN INVESTMENT IN NOWPLAYINGNASHVILLE.COM IS AN INVESTMENT IN THE ARTS!
