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Suiting the Sound: The Rodeo Tailors Who Made Country Stars Shine Bright

Presented by Country Music Hall of Fame and Museum at ONLINE

Apr 12 2021
-
Dec 31 2021
Suiting the Sound: The Rodeo Tailors Who Made Country Stars Shine Bright

Curated specifically for an online audience, Suiting the Sound: The Rodeo Tailors Who Made Country Stars Shine Brighter draws from the museum’s exhibit galleries and permanent collection to explore the artistry of Western-wear designers, often known as “rodeo tailors,” whose couture designs helped to create the indelible “rhinestone cowboy” image for country music.

The exhibition examines the emergence of this unique look in the 1940s and 1950s, largely from the tailor shops of Eastern European Jewish immigrants – who carved a successful niche for themselves by embracing America’s fascination with cowboy culture and Western imagery. Viewers will learn how the creative vision of the early designers – including ”Rodeo Ben” Lichtenstein, Nathan Turk and Nudie Cohn, who were all Eastern European Jewish immigrants – endures today, especially through Cohn’s former apprentices Manuel Cuevas and Jaime Castaneda, each of whom moved from Mexico to Los Angeles.

The exhibit also looks at today’s contemporary clothiers – including Union Western’s Jerry Atwood, Fort Lonesome’s Kathie Sever, and “Katy K” Kattelman – who continue to draw both inspiration from Cohn, Turk, Lichtenstein and Cuevas’s expressions of cowboy style. Today’s designers’ modern spins on classic Nudie suits and vintage stage costumes have been spotted on a wide range of recording artists including Charley Crockett, Jenny Lewis, Post Malone, Midland, Margo Price and Lil Nas X.

The exhibit includes detailed color photographs of stage wear, tools of the trade and historical photographs and video.

Artifacts include:

  • A two-tone, wool gabardine outfit, embellished with chain-stitch embroidered flowers, contoured yoke, scalloped shotgun cuffs, whipcord piping and “V” smile pockets with arrowhead stitching, designed by Rodeo Ben for singer and guitarist Schuyler “Sky” Snow of the duo Jerry & Sky
  • A three-piece cowgirl costume designed by Nathan Turk for Rose Maddox, lead singer in her family band, the Maddox Brothers & Rose
  • Country Music Hall of Fame member Hank Thompson’s boots, featuring a fantastical scene commemorating his career-launching 1948 hit “Humpty Dumpty Heart,” created by Nudie Cohn’s master embroiderer Viola Grae
  • A Manuel jacket, with fleur-de-lys embroidery and rhinestones, designed for Roseanne Cash
  • A Cohn-inspired cowgirl costume worn by Country Music Hall of Fame member Patsy Cline, designed and sewed by her mother, Hilda Hensley
  • A face covering decorated with rhinestones and appliqué, created by Union Western’s Atwood in response to the COVID-19 pandemic

This exhibition is made possible by a National Endowment for the Humanities (NEH) CARES grant award. [1]With NEH funding, the museum built a platform to support these and future online exhibits. In addition, the grant award underwrote the photography of more than 300 collections objects for addition to the museum’s digital archive. [1] Any views, findings, conclusions, or recommendations expressed in this exhibition do not necessarily represent those of the National Endowment for the Humanities.

Source: Country Music Hall of Fame

 

ADMISSION INFO

FREE

View the exhibit online here.

    Official Website

INDIVIDUAL DATES & TIMES*

  • Oct 20, 2021 at 12:00 am - 11:55 pm (Wed)
  • Oct 21, 2021 at 12:00 am - 11:55 pm (Thu)
  • Oct 22, 2021 at 12:00 am - 11:55 pm (Fri)
  • Oct 23, 2021 at 12:00 am - 11:55 pm (Sat)
  • Oct 24, 2021 at 12:00 am - 11:55 pm (Sun)
  • Oct 25, 2021 at 12:00 am - 11:55 pm (Mon)
  • Oct 26, 2021 at 12:00 am - 11:55 pm (Tue)
  • Oct 27, 2021 at 12:00 am - 11:55 pm (Wed)
  • Oct 28, 2021 at 12:00 am - 11:55 pm (Thu)
  • Oct 29, 2021 at 12:00 am - 11:55 pm (Fri)
  • Oct 30, 2021 at 12:00 am - 11:55 pm (Sat)
  • Oct 31, 2021 at 12:00 am - 11:55 pm (Sun)
  • Nov 1, 2021 at 12:00 am - 11:55 pm (Mon)
  • Nov 2, 2021 at 12:00 am - 11:55 pm (Tue)
  • Nov 3, 2021 at 12:00 am - 11:55 pm (Wed)
  • Nov 4, 2021 at 12:00 am - 11:55 pm (Thu)
  • Nov 5, 2021 at 12:00 am - 11:55 pm (Fri)
  • Nov 6, 2021 at 12:00 am - 11:55 pm (Sat)
  • Nov 7, 2021 at 12:00 am - 11:55 pm (Sun)
  • Nov 8, 2021 at 12:00 am - 11:55 pm (Mon)
  • Nov 9, 2021 at 12:00 am - 11:55 pm (Tue)
  • Nov 10, 2021 at 12:00 am - 11:55 pm (Wed)
  • Nov 11, 2021 at 12:00 am - 11:55 pm (Thu)
  • Nov 12, 2021 at 12:00 am - 11:55 pm (Fri)
  • Nov 13, 2021 at 12:00 am - 11:55 pm (Sat)
  • Nov 14, 2021 at 12:00 am - 11:55 pm (Sun)
  • Nov 15, 2021 at 12:00 am - 11:55 pm (Mon)
  • Nov 16, 2021 at 12:00 am - 11:55 pm (Tue)
  • Nov 17, 2021 at 12:00 am - 11:55 pm (Wed)
  • Nov 18, 2021 at 12:00 am - 11:55 pm (Thu)

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* Event durations (if noted) are approximate. Please check with the presenting organization or venue to confirm start times and duration.

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