The Ville is one of seven specialty entertainment areas set up in campgrounds across the Bonnaroo property.
Morgan Brantley | MTSU Seigenthaler News Service
With Bonnaroo attendance reaching 80,000 sellout status, there are certain to be a lot of first-timers in attendance at the 18th annual music and arts festival.
Perhaps the most famous first-timer at the 2019 event is a Nashville icon – Hatch Show Print.
The Country Music Hall of Fame and Museum-owned Hatch Show Print, a printing shop first established in 1879 and made famous in the 20th century for posters advertising musical acts at the Ryman Auditorium and other venues, made its Bonnaroo debut this year at The Ville in the growing festival campgrounds area.
“After 140 years of letterpress printing, someone finally thought we should come here,” said Tori Zemer, Hatch Show Print education associate, in an interview at The Ville.
A large part of Hatch Show Print’s mission today is promoting the history of printmaking in America. Their Nashville shop, located on the ground floor of the Country Music Hall of Fame and Museum, is on many tourists’ must-see list.
In the case of Bonnaroo, however, Hatch Show Print came to Manchester.
They set up shop in The Ville, one of the festival’s seven specialty entertainment and “enrichment” areas — offering everything from a day spa to “twerkout” workouts to displays of art — located in campgrounds across the 700-acre festival site. The Ville is part of a partnership with Bonnaroo and the Nashville Convention and Visitors Corp. and includes a robust live music schedule including such well-known Nashville acts as Trent Dabbs, Amy Stroup, Cordovas and Charlie Worsham.
Hatch gives visitors the chance to make a letterpress piece and take home a water-based ink temporary tattoo
“We brought some of the carvings that we use in our shop normally for posters, and we’re putting them on people with a water-based paint kit. It washes off in the next shower, so it’s much less risk than a tattoo,” Zemer explained.
The Hatch team is excited to have the Bonnaroo experience this year and to spread their love for the printing industry.
“The Ville’s been really chill,’ Zemer said. “It’s nice being kind of farther back from everything.
“Being set in a unique area outside of the festival,” she continued, “gives the business an opportunity to make better connections with people who are trying to experience a slice of the Nashville vibe.”
Works in progress line a table on June 15 at Hatch Show Print’s temporary printshop set up at Bonnaroo.
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Photo Credit: Morgan Brantley | MTSU Seigenthaler News Service