Nashville Convention and Visitors Corporation
Travel is our business. Nashville attracts over 11 million visitors every year. The Nashville Convention & Visitors Corporation brands, sells and markets Nashville – Music City – to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. Locals rarely see our work - they enjoy our results.
The NCVC is governed by a 18 member board made up of outstanding community leaders who give selflessly of their time for the economic development of Music City. In 2003, our Board of Directors set a goal to grow Nashville's second-largest industry from $3 billion to $5 billion. As we close in on our goal, visitor spending now stands at over $4 billion annually. We have a sales staff in Nashville and sales offices in Chicago, Atlanta and Washington D.C. - key cities for the meetings markets. Our marketing team encompasses several areas including advertising, digital marketing, public relations, publications, events, promotions, sponsorships, packages, a call center, two visitor centers, convention services and research.
In 2006, the NCVC created a 501(c)(3) foundation to enhance its programs, providing more education, training and research benefiting Nashville citizens, the workforce of its hospitality industry, and visitors to Music City. Officially named Music City, Inc., the foundation launched the Music City Walk of Fame project in November 2006 to offer a landmark tribute to individuals who have made significant contributions to preserving Nashville's musical heritage. Now boasting 60 stars, the Walk of Fame reinforces the authenticity of the Music City brand internationally and has become a prominent attraction for Nashville.