Photo by Eric Winton

Truly Alvarenga brings her latest collection"The Hunt" to Nashville Fashion Week.

Empowering Women with The Hunt by Truly Alvarenga at Nashville Fashion Week

Nashville Fashion Week night three presented with OZ Arts Nashville featured Britache' by Bri, Barbara Bultman, Article X, Laura Citron and Truly Alvarenga. Ticket proceeds from Nashville Fashion Week benefit the Nashville Fashion Forward Fund of…

Nashville Fashion Week night three presented with OZ Arts Nashville featured Britache’ by Bri, Barbara Bultman, Article X, Laura Citron and Truly Alvarenga. Ticket proceeds from Nashville Fashion Week benefit the Nashville Fashion Forward Fund of The Community Foundation of Middle Tennessee.

If you’d like to learn more about each designer from night one and their involvement with Nashville Fashion Week, you can read their bios here.

Truly Alvarenga is known for one-of-a-kind couture garments. While I’ve known her as Pink Elephants in the past, her unique pieces portray an empowering and fun vibe fit for every woman. She unveiled her newest collection, The Hunt, at this year’s Nashville Fashion Week.

Truly Alvarenga
Showing off Truly Alvarenga’s fun and empowering side of this collection. Photo by Joule Seventeen

How long have you been a part of Nashville Fashion Week?

The first year I went to Nashville Fashion Week and the second year I showed at it. It was super exciting to be a part of that! Marcia and Connie were all apart of this fashion scene that I was apart of when I left design school and left New York. Being in this group of people who are strong and powerful women, has brought me back every year!

I was more familiar with her Pink Elephants brand from years past and in her early days of fashion. So I asked Truly about Pink Elephants.

 

What happened to the Pink Elephants name and brand?

Pink Elephants is what I started when I got out of college. I wanted a brand that would draw people in, but I also wanted imagery that connected with my name. So when I dropped the actual name Pink Elephants, I could still include this beautiful image of elephants who represent strong, beautiful and graceful creatures. No matter how big they are and no matter how much weight they’ve gained, they are still gorgeous. I wanted that connected with my name.

 

The Hunt Collections
Truly Alvarenga’s flower design in “The Hunt” collection. Photo by Joule Seventeen

How have your collections evolved since Pink Elephants to now Truly Alvarenga?

I think it’s more like every year I try to tell a story. Every story evolves with the brand. It’s less about how I’ve evolved and more of how the collections have evolved. It’s gone from being very punk in one way to being very much about female empowerment. The fact that beauty can be intertwined with strength is very important because people don’t actually think about beauty and strength. Think about so many flowers that make it throughout the year. They have to be strong and beautiful at the same time and that’s how I want my collections to always be! I make beautiful things for women, so that they always feel beautiful and strong at the same time! I feel like beauty and strength always go hand in hand.

 

Where can a Nashvillian or visitor to the city, find your designs?

The Showroom carries a lot of my pieces. A lot of people come to me personally to create beautiful pieces for them. I have a private space in my home, so that my clients feel safe.

 

Follow Truly Alvarenga on Twitter and Instagram.

 

Skip to content