Nashville Convention and Visitors Corp (NCVC)
Bringing visitors to Music City is our business, and a record 16.1 million visitors came to Nashville in 2019.
The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. Locals rarely see our work, but they enjoy our results from the economic activity generated by the industry.
Hospitality in Music City is a $7.5 billion industry, generating one-third of all visitor spending in the state of Tennessee. As Nashville’s second-largest industry, there are more than 74,000 hospitality jobs in the city. The industry is an economic engine, creating more than $566 million in state and local taxes.
We have Sales staff based in Nashville, as well as satellite offices in Chicago, Atlanta, Washington D.C., Philadelphia, San Fransisco, Los Angeles, Denver, and Dallas – where our key client set is based. To promote Nashville as a convention and tourism destination we participate in trade shows, conduct site visits, and organize “Roadshows,” at which we coordinate appointments and events for our members to interact with clients in market.
Our Marketing team encompasses several areas, including advertising, promotions, creative services/branding, digital marketing, research, public relations, social media, events, visitor services, convention services, housing services, membership and partner marketing.
In Public Affairs, we service our community through corporate communications, government affairs, workforce development and training.
The NCVC is governed by a 22-member board made up of outstanding community leaders who represent a diverse array of Nashville businesses and who selflessly give their time for the economic development of Music City. See who's currently serving on our Board of Directors.